Why would Dreamforce include a special series of sessions for the CEOs of customer companies? Explain your answer in terms of the organizational influences on the buying decision process.

Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter11: Marketing And Distribution
Section: Chapter Questions
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Why would Dreamforce include a special series of
sessions for the CEOs of customer companies? Explain
your answer in terms of the organizational influences
on the buying decision process.

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