Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs? A) selling myopia B) value proposition C) marketing myopia D) the product concept

Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs? A) selling myopia B) value proposition C) marketing myopia D) the product concept

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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Concept explainers

Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.

Question

2) Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?

A) selling myopia
B) value proposition
C) marketing myopia
D) the product concept

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