Which of the following is a good example of the "country of origin effect" on international consumers? a. Consumers tend to associate quality with the Japanese products/ brands b. All of the choices are correct c. Consumers tend to associate precision, durability, and accuracy with the Germany products/ brands d. Consumers tend to associate elegance, high fashion, and
10. Which of the following is a good example of the "country of origin effect" on international consumers?
a. Consumers tend to associate quality with the Japanese products/ brands
b. All of the choices are correct
c. Consumers tend to associate precision, durability, and accuracy with the Germany products/ brands
d. Consumers tend to associate elegance, high fashion, and luxury with the French products/ brands
11. In determining whether to send your domestic marketers abroad, it is useful to identify the marketer's role in the international market. Which of the following marketing role requires high company-specific knowledge, is highly authorized in negotiating deals, and is more commonly seen in business-to-business (B2B) marketing than in business-to-consumer (B2C) marketing?
a. Market analysts
b. Order-getter
c. Order-taker
d. All of the choices are correct
12. This is a concerted effort on the part of a company to generate goodwill among international publics.
a. Publicity
b. Public relations
c. Press release
d. Image advertising
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