When companies expand into global markets, they must be aware of the different cultural environments they are entering. A successful business model in one country may not be successful in another. U.S. companies, such as Walmart, Best Buy, and Home Depot, for example, have struggled in certain overseas markets due to their inability to meet the needs and expectations of the local culture. Read the hypothetical description of an overseas country, and then answer the following question. People in this country tend to go to stores several times a week to get what they need rather than making one big trip less frequently. They prefer fresh food products to frozen ones, and they also like to sample food items before purchasing them. They like their homes and places of business to have character, with ornate decorations and vibrant colors. A U.S. store opens in this country and exhibits the following characteristics. Which of these characteristics will be problematic for the success of the store? Check all that apply. Live fish Daily beverage tastings Two aisles dedicated to frozen dinners and one to fresh food A simple interior design, with muted colors and no-frills displays Most products primarily available in bulk Which of the following will be needed to adapt to the changing landscape of business in the United States? Check all that apply. Improved intercultural communication skills Growing minority population Identification of specific geographic population centers
When companies expand into global markets, they must be aware of the different cultural environments they are entering. A successful business model in one country may not be successful in another. U.S. companies, such as Walmart, Best Buy, and Home Depot, for example, have struggled in certain overseas markets due to their inability to meet the needs and expectations of the local culture. Read the hypothetical description of an overseas country, and then answer the following question. People in this country tend to go to stores several times a week to get what they need rather than making one big trip less frequently. They prefer fresh food products to frozen ones, and they also like to sample food items before purchasing them. They like their homes and places of business to have character, with ornate decorations and vibrant colors. A U.S. store opens in this country and exhibits the following characteristics. Which of these characteristics will be problematic for the success of the store? Check all that apply. Live fish Daily beverage tastings Two aisles dedicated to frozen dinners and one to fresh food A simple interior design, with muted colors and no-frills displays Most products primarily available in bulk Which of the following will be needed to adapt to the changing landscape of business in the United States? Check all that apply. Improved intercultural communication skills Growing minority population Identification of specific geographic population centers
Understanding Management (MindTap Course List)
10th Edition
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Richard L. Daft, Dorothy Marcic
Chapter3: Managing In A Global Environment
Section: Chapter Questions
Problem 1GL
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