What will happen if two assets are earning the same expected return, but one is more risky than the other?

Microeconomics: Principles & Policy
14th Edition
ISBN:9781337794992
Author:William J. Baumol, Alan S. Blinder, John L. Solow
Publisher:William J. Baumol, Alan S. Blinder, John L. Solow
Chapter9: The Financial Markets And The Economy: The Tail That Wags The Dog
Section9.A: Appendix Buying Stocks And Bonds
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What will happen if two assets are earning the same expected return, but one is more risky than the other?

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