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What types of products would you use demographic segmentation for? How about psychographic segmentation? Explain how these products differ. |
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- How does demographic segmentation differ from psychographic segmentation, and what are their respective advantages in marketing?Do marketers need to create separate products and marketing programs for each generation?What are some products that make their appeals primarily to the id? To the superego? To the ego? How does these appeal work? can you think of a company that uses psychographics segmentation to position its products in the marketplace
- How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you? Is it the demographic or behavioral segment?Are segmentation and targeting more crucial than determining the marketing mix?Develop a brief segment profile for these three consumer segments. Note: You should consider their main needs, are they light or heavy users, what retailers they use, their likely demographics, are they brand loyal or switchers, what media do they consume, are they price sensitive, which brands are they most attracted to, and so on
- CHOOSE ONE OF THE VALS SEGMENTS AS A POTENTIAL TARGET MARKET FOR EACH OF THE FOLLOWING OFFERING AND EXPLAIN YOUR CHOICES: SUV AND NEW SMART PHONEidentify a compagny and create a profile of their target consumer using segmentation factorsFor the following products, discuss how having children or not might affect the choices a couple makes. What do such variations mean for marketers? Discuss each of the following products. Groceries Cars Vacation