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- Certain aspects of the Covid19 pandemic can be explained by the concepts of externalities and characteristics of public goods. By identifying specific examples, discuss and explain the statement based on the concepts you have learnt, and explain how Singapore government interventions could address the issues identified, including the use of suitable hypothetical graphs to support your explanation.Apple's IPOD: Product Development and Extensions Strategies" what is the problem in this case studySTUDY Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed for athletes by athletes. Founder PhilipK night believed high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. Nikes commitment to designing innovative footwear for serious athletes helped it build a cult following among U.S. consumers. Nike believed in a pyramid of influence in which the preferences of a small percentage of top athletes influenced the product and brand choices of others. From the start its marketing campaigns featured accomplished athletes. Runner Steve Prefontaine, the first spokesperson, had an irreverent attitude that matched the company s spirit. In 1985, Nike signed up then-rookie guard Michael Jordan as a spokesperson. Jordan was still an up-and comer, but he personified superior performance. Nike s bet paid off the Air Jordan line of basketball shoes flew off the…
- In the early 1990s, McDonalds faced a 3% drop in sales as well as a 7% decline in profits as competition forced the company to offer lower prices. The surveys confirmed that the main reason for the company's loss of part of its marketing share was the company's lack of response to environmental variables. Fat in hamburger, low nutritional value, and the company began to confront consumer associations and environmental groups. McDonald's company is one of the companies that does not know quick decisions, so it sought the risks and threats to which it is exposed to suppliers to reduce the weight of the packages, to provide packages of materials that can be recycled again, and to be careful to print the words recycled paper, any paper that can be re-run, and the company spent about $ 100 million in one campaign annually to buy materials that can be reused in Reconstruction of a group of its restaurants. convert Threats into new opportunities. , As the orders were issued On Earth Day in…How did the Amazon implement such changes in their marketing efforts? During COVID -19Discuss one reason that explains why Volkswagen’s created the defeat device?What are some conditions that make illegal activity (among businesses) more likely? Please do fast ASAP fast
- THE NISSAN LEAF With environmental concerns growing among consumers, rising gasoline prices and a desire for a reliable vehicle, Nissan embarked on becoming the first to develop an electric vehicle. The Nissan Leaf was rolled out for public purchase in 2008. Nissan has remained a leader in the electric vehicle market. A number of stakeholders in the automobile industry and other interest groups, will be leading the way in lobbying the Government of Jamaica to reduce the import duty on electric vehicles coming into the island. The need for this move came out of last Wednesday’s (September 27), Electric Vehicle Seminar hosted by JPS and the USAID Caribbean Clean Energy Programme, held at the Spanish Court Hotel in New Kingston. It was recognized that the import duty as high as over 60% is prohibitive to the purchase of these vehicles. “Electric vehicles have a positive contribution to make to our economy,” JPS Senior Vice President of Energy Delivery, Sheree Martin, pointed out. “Not…Evaluate and Analyze: How did Coke and Pepsi Differentiate Their Brands in the Cola Wars? Coke and Pepsi have differentiated their brands by focusing on different societal demographics, i.e., Coke has followed the traditional family model while Pepsi has focused on the younger age groups. Both companies have co-branded. Coke has co-branded with major food and hotel chains, and Delta Airlines. By owning other beverage brands Coke is the world’s largest beverage company. By contrast, Pepsi has diversified through ownership of food and restaurant companies such as Frito-Lay, Buffalo Wild Wings, and Panera Bread. Coke has maintained its logo color and print style while Pepsi has changed its logo 12 in 125 years. Product logos, taste, co-branding, acquisitions, diversification, advertising, celebrity endorsements, and even the types of product dispensers have created brand distinctions. But some of these different approaches and strategies have also created public relations and image…What three macro-environmental forces could effect the launch on Apples iShirt campaign and how Apple can combat it?
- Background: Since the arrival of Covid-19 many persons have lost their jobs, schools have closed halting children’s access toschool-provided meals and generally citizens are facing unprecedented economic hardship. With these factorsin mind, Kellogg’s has decided to launch a Breakfast Club campaign in your country, in collaboration with schoolsand community centres, to provide breakfast for those in need, especially children who may have yet to returnto in-person classes at school. “Breakfast clubs provide a healthy meal at the start of the day in a safe and friendly environment. Kellogg’s haslong supported breakfast clubs and so planned a multi-platform approach to communicate key messages aboutthe importance of breakfast and breakfast clubs to various audiences.”A case study entitled Devising a Communications Plan – Kellogg’s examines how Kellogg’s devised a plan tocommunicate the importance of breakfast to various target audiences through a multi-platform campaign. Thiswas in…PESTEL analysis for France's health supply(COVID-19) market?Create a brand promise for Netflix in relation to DSTV (as key competitors)