What suggestions do you have for marketers on how to avoid “over marketing” their product brand names to the point that they negatively impact consumer perceptions? Support your response with some examples, both positive and negative
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What suggestions do you have for marketers on how to avoid “over marketing” their product brand names to the point that they negatively impact consumer perceptions? Support your response with some examples, both positive and negative.
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Solved in 3 steps
- Can a target market be identifiable, sizable, stable, and accessible, but not consistent with the brand?Think about some products where the customer and consumer are two different entities. Now if these products fall in different levels of consumer decision making, how would you undertake your integrated marketing communication efforts? Explain. Use examples if relevant.what are the ways through which companies can ensure that their marketing mix supports the development and delivery of a consistent brand experience for their customers?
- Please tell me how marketers screen ideas to find appropriate product ideas during product development. What does it mean that a product is a good “fit” for a company?What is a consumer product? Describe the characteristics of each type of consumer product and give examples of each.What is consumerism? What rights do consumers haveand why do some critics of marketing feel buyers needmore protection?
- What are the most effective ways to communicate a brand's values and beliefs to customers?Understanding of the consumer decision process is very important for marketers. They can create / modify suitable strategies for targeting and servicing customers based on this understanding. This may be the difference between a successful brand and an unsuccessful one.What are the implications of different steps of consumer decision process for the marketers?