What specific suggestions would you make in terms of sales call allocation strategy for Brenda to make better use of available selling time in calling on these new accounts?

Cornerstones of Financial Accounting
4th Edition
ISBN:9781337690881
Author:Jay Rich, Jeff Jones
Publisher:Jay Rich, Jeff Jones
Chapter5: Sales And Receivables
Section: Chapter Questions
Problem 89.1C: Ethics and Revenue Recognition Alan Spalding is CEO of a large appliance wholesaler. Alan is under...
icon
Related questions
Question
100%

2.    What specific suggestions would you make in terms of sales call allocation strategy for Brenda to make better use of available selling time in calling on these new accounts?

MANAGING AND CLASSIFYING ACCOUNTS
10
Brenda's planning and extra effort in servicing and developing her accounts continue to produce increasing levels of profit-
able business for NCC. Her methodical approach to identifying new prospects and building repeat business within her existing
accounts has been observed by her sales manager as well as the regional vice president of sales. As a result of Brenda's consistent
performance, she has been given the opportunity to expand her current list of accounts by taking over part of the account list of
a retiring salesperson and integrating them into an expanded territory. Brenda is working through the account information files
for each of these added accounts and has summarized the information into the following table.
Account Name
Maggie Mae Foods
C³ Industries
Trinity Engineering
Britecon Animations
Lost Lake Foods
Attaway Global Consulting
Waits and Sons
Reidell Business Services
Ferrell & Associates
Biale Beverage Corp
Captain Charlie's Travel
Cole Pharmaceuticals
Adding Value: Self-leadership and Teamwork.
Puddle Jumper Aviation
Tri-Power Investment Services
Ballou Resin & Plastics
Tri-Chem Customer Products
Guardian Products
Bartlesville Specialties
Account
Opportunity
Low
High
High
High
High
High
Low
High
Low
High
High
High
Low
Low
Low
Low
High
Low
Competitive
Position
High
Low
High
High
Low
High
High
High
Low
High
Low
Low
High
Low
Low
High
High
High
Annual
Number of
Sales Calls
(Last Year)
23
28
28
22
26
24
21
26
16
18
23
20
18
18
14
20
25
26
Transcribed Image Text:MANAGING AND CLASSIFYING ACCOUNTS 10 Brenda's planning and extra effort in servicing and developing her accounts continue to produce increasing levels of profit- able business for NCC. Her methodical approach to identifying new prospects and building repeat business within her existing accounts has been observed by her sales manager as well as the regional vice president of sales. As a result of Brenda's consistent performance, she has been given the opportunity to expand her current list of accounts by taking over part of the account list of a retiring salesperson and integrating them into an expanded territory. Brenda is working through the account information files for each of these added accounts and has summarized the information into the following table. Account Name Maggie Mae Foods C³ Industries Trinity Engineering Britecon Animations Lost Lake Foods Attaway Global Consulting Waits and Sons Reidell Business Services Ferrell & Associates Biale Beverage Corp Captain Charlie's Travel Cole Pharmaceuticals Adding Value: Self-leadership and Teamwork. Puddle Jumper Aviation Tri-Power Investment Services Ballou Resin & Plastics Tri-Chem Customer Products Guardian Products Bartlesville Specialties Account Opportunity Low High High High High High Low High Low High High High Low Low Low Low High Low Competitive Position High Low High High Low High High High Low High Low Low High Low Low High High High Annual Number of Sales Calls (Last Year) 23 28 28 22 26 24 21 26 16 18 23 20 18 18 14 20 25 26
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Cornerstones of Financial Accounting
Cornerstones of Financial Accounting
Accounting
ISBN:
9781337690881
Author:
Jay Rich, Jeff Jones
Publisher:
Cengage Learning
Managerial Accounting
Managerial Accounting
Accounting
ISBN:
9781337912020
Author:
Carl Warren, Ph.d. Cma William B. Tayler
Publisher:
South-Western College Pub
Financial And Managerial Accounting
Financial And Managerial Accounting
Accounting
ISBN:
9781337902663
Author:
WARREN, Carl S.
Publisher:
Cengage Learning,
Principles of Accounting Volume 2
Principles of Accounting Volume 2
Accounting
ISBN:
9781947172609
Author:
OpenStax
Publisher:
OpenStax College