What is false about the consumer decision process? A O Problem recognition stage can include needs and opportunities as well The funnel stages interest and desire could include information search O Action stage of the funnel relate to the purchase and post-purchase stages of consumer decision process. O All are true. None are false.
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- Write short description for each Strategic Marketing Process Situational analysisGoal settingMarketing programMarketing planImplementation phaseResults Control phaseHow does a consumer’s awareness set influenceinformation search?How do different consumer characteristics influencea consumer’s information search effort?
- How and why might the duration of the decision making process and the extent of information search differ between the different type of consumer buying decision behavior?2. What is meant by exposure? What determines which stimuli an individual will be exposed to? How do marketers utilize this knowledge?What is a consumer inference? Why is this ofinterest to marketers?
- What are surrogate indicators? How are they used inthe consumer evaluation process?What factors have to be considered in the totalcost of the information search? How might thesefactors be different for different consumers?Many consumers have clothes they purchased in the past that they "would not be seen in" today. When they see those clothes hanging in the backs of their closets, these consumers probably feel A) cognitive bias. B) postpurchase cognitive dissonance. C) psychological risk. D) need recognition. E) physiological risk.
- Satisfaction or dissatisfaction during __________ most strongly influences consumer communications and repeat-purchase behavior. Multiple Choice evaluative criteria selection consideration set assessment the postpurchase stage prepurchase behavior information searchSkin care and anti-ageing products target the fear of growing old – They could locate new fears – Dry Skin, Age Spots, Uneven skin tones, Appearance of skin. This is an example of: O Humor appeal O Fear appeal Rationality appeal O Emotions appealBehavioural segmentation is the process of grouping customers according to their behaviour when makingpurchasing decisions. Report on ANY FIVE (5) characteristics of behavioural segmentation.