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Q5: What do you consider to be the key factors underlying the success of BeeCell’s direct mail campaign?
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- Q4: What key factors underlying the success of a direct mail campaign?Q3: what are five benefits that are derived from careful segmentation and profiling the target audience for a marketing campaign?Graded Discussion 1: B2C and B2B Compare and contrast the similarities and differences between B2C and B2B marketing characteristics.
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