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- Q.No. 1 . Do you think holistic marketing has become the essence of marketing in today’s world? If yes how? Explanation is required. Q.No. 2 Discuss porter’s 3 generic strategies and also explain which one is the most suitable strategy for any company in order to be successful in sustaining future business? Also suggest the strategy to the upcoming men’s clothing brand MTJ.Q.2 How understanding consumers behaviour affect the marketing application?Q.5. What are the factors that affect the consumer buying decisions?
- Q.8. A TV manufacturing company is spending substantial amount of money to persuade the target customers to buy its T.V. sets through advertisements, personal selling, and sales promotion techniques. Identify the element of marketing mix referred here?Q.2.1 The evolution in marketing thought led to the development of the marketingconcept employed by Woolworths. What is the stage in the evolution that Woolworths is in now and whyQ.9. Which of the following is NOT an element of marketing mix?(a) distribution(b) product(c) pricing(d) target market.
- Q.3. Why are there more transactions in B2B markets than B2C markets? Why are there fewer buyers? Also describe in detail the major categories of business buyers with suitable examples.Q.4: Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions. Also explain the major factors that influence business buyer behaviour and list and define the steps in the business buying decision process.Q.NO.5 What is the most effective way of strategic marketing in regards to gain customer loyalty? Is the relationship marketing effective and how?
- Q.3. Discuss and Implement the Customer Value-Driven Marketing Strategy. Apply each concept with 3 examples (200 Words)Discuss the five kinds of decisions made by marketing managers. (10)Q.2.2 Briefly discuss one-to-one marketingQ.1 A research in studying a factors contributing to consumer satisfaction indicates that the level of services quality by the company, sales promotion strategies, product features and pricing strategies will influence consumer satisfaction. Based on the situation; c) Describe TWO (2) research objectives. d) Identify THREE (3) research hypotheses.