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- What is a research problem? Discuss the main issues which should receive the attention of the researcher in formulating the research problem.What is the effect of moderating variables in business research? Why?What is the difference between qualitative and quantitative research questions? Provide an example of a qualitative and quantitative research question.
- Explain three major differences between the deductive and inductive research approaches ?What are the relevant factors for evaluating which survey method is suited for a particular research project?What techniques can marketers use to gather data inexploratory research? How is this type of data collection useful?
- What impact has the Internet had on how marketing research is conducted? What advantages does the Internet provide over traditional marketing data collection methods?Define and discuss problem identification and problem-solving research. Explain with the help of an example showing the relationship between these two types of research.What research strategies might a company use to address the differences in various markets?