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2. What are the core differences among the PLC stages that force marketers to alter their marketing programs over time?
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- How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?2. What are the core differences among the PLC stages that force marketers to alter their marketing programs over time?Principle of Marketing Please answer Two important resources that marketers use to assist in their decision-making are marketing research and marketing intelligence. There are three resources that marketers use to assist in their decision making, please can you state the third one and provide information on what it is
- Descriptive research is undertaken to collect data to examine the characteristics of consumers and or markets. What are the fundamental types of questions addressed by descriptive research and the different types of descriptive research?1. By considering current epidemic situation how does “perceived risk”influences consumer buying decision. Explain.marketing decision support system what are three examples of a marketing decision support system a company can use to gather information about their business?
- H ow can target market segmentation help in effective marketing planning?10. What specific issues do marketing strategies help marketers determine? A) The goals the marketing plan intends to accomplish B) The marketing objectives of what the marketer will accomplish C) The mix of goods or services to fill a customer's needs or wants D) The marketing activities a business will use to achieve marketing goals E) The features that will differentiate a product from competitors