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We'll go over what an international marketing information system (IMIS) is and how it functions in this post.
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- What is an international marketing information system (IMIS), and why is it necessary?What is an international marketing information system?Assume that you are the Director of International Marketing for a company producing refrigerators. Select one country in South East Asia and one in Europe and develop a marketing plan for your new product to penetrate the two countries. Make any additional assumptions that are necessary about your company.
- Discuss the analytical techniques used by global marketers. When is it appropriate touse each technique?When it comes to international marketing, what is a data system?Your lecturer has assigned you to present in class on the impact of culture towards global marketing. Prepare a short presentation script regarding how culture of a certain country has effects on the communication or promotion of the products/services, distribution of the products/services, and the products/services themselves Your lecturer has assigned you to present in class on the impact of culture towards global marketing. Prepare a short presentation script regarding how culture of a certain country has effects on the communication or promotion of the products/services, distribution of the products/services, and the products/services themselves