Using the service blueprint, make a list of all the key service failure points and the associated customer expectations. For example a service failure pointwith expectations is: check-in should be fast and hassle free. You should find 10 to 15 service failure points.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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Using the service blueprint, make a list of all the key service failure points and the associated customer expectations. For example a service failure point
with expectations is: check-in should be fast and hassle free. You should find 10 to 15 service failure points.

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