Answered: Using the below Topic and Research…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Using the below Topic and Research Questions provide details on

1. the focus of the Research

2. Research Methodology

Type of research design
Ethical considerations and justification of its appropriateness to the area of study
Research instrument (e.g. questionnaire, interview schedule)  Sample selection
Data collection
Proposed analysis of data and choice of statistical tests )

An examination of the Impact of staff absenteeism on the operation at Sandals South Coast.

Research Questions

What are the types of absenteeism currently experienced at Sandals South Coast?
What are the primary reasons for staff absenteeism at Sandals South Coast, and how do they differ across different departments?
How does the working environment/conditions at Sandals South Coast affect absenteeism?
What strategies are currently employed at Sandals South Coast to manage absenteeism?

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