using logan paul as the brand critically evaluate the elements based on the six criteria (Keller& Swaminathan, 2020), discuss the benefits/drawbacks of the elements: name,URL, logo, symbol, character/s, slogan, jingle
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using logan paul as the brand critically evaluate the elements based on the six criteria (Keller
& Swaminathan, 2020), discuss the benefits/drawbacks of the elements: name,
URL, logo, symbol, character/s, slogan, jingle
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- Target Market for the Product: Which group of consumers should the minimallist hangbag be targeted to?What are the different market segmentation approaches? Identify the key segments of relevance for the brand and justify the segments that you would target. In addition, determine the positioning for the brand for the selected target segments.You work in the market research department of a consumar packed goods company which is looking to launch a new energy drink to college students. The marketing team has asked you to conduct resaerch to determine the size of the market, dtermine feasibility of launching the product and present a final recommendation. : Energy drink, sold for $4.99 in a 6 pack or $1.49 per can individually. Flavours to include caramel, mint, and jolt me alive ( think mountain dew) You will need to determine how to size the market in number of potential consumers and market value, what resaerch conduct to see if the product is agood fit for thus target group. You should use one quantitative and one qualitative technique including creating the questionnaires and how you would conduct the reasearch in both cases. You will not need to actually conduct the research given the current situation we are in but should pretend you are going to by doing all the appropriate steps.
- es of Marketing Fall20 Which of the following best illustrates positioning for product attributes? Select one: O a. The combination shampoo and conditioner ion O b. The only shampoo you'll need at the gym O . The lowest priced shampoo Dd. The best shampoo for babiesExplaining 4. various criteria for selecting the Arima model (include advantages/disadvantages) And write the reference1. From the 6 advertisements provided in the image, create an experimental design (using "X's" and "O's") for the marketing experiment. When providing the answer, mention what is/your factor/s, what type of factor/s is/are it/they, what are the factor levels, what is your dependent variable, etc. Number of factor/s and factor name/s: Type of factor/s: Factor levels for the factor/s: Dependent variable: Experimental design (using X's and O's):
- What are the bases for trade-offs between conflicting wants and needs of different customerswith respect to the same product? How important is it to emphasize product quality when a newand unique product is launched?The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.
- The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanation11. What is the strategic brand management process? explain elaborate the steps involved for performing it and measuring brand equity and affect in customers minds?Sally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning? O. Dogs O. Stars O. Question Mark O. Cash Cow O. Red Light