TV. Each of these is 30 minutes long, and features various experts and celebrities in which they talk about their experience with the machines. This is: Product placement Psychographics Advertorials O Infomercials
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- Which element of the marketing mix tells, influences, or reminds potential customers of a product? Question 4 options: a) Product b) Price c) Promotion d) PlaceA small company business owner in the state of Georgia is working on creating a marketing mix to meet the needs of pet owners in her county. This practice is commonly referred to as which of the following? Question 6 options: a) Market positioning b) Marketing management c) Target marketing d) Promotional mixQuestion# 2: Find three ads (print or TVC’s) bearing Lifestyle profiles
- What type of promotional strategy promotes to the manufacturer? Question 6 options: a) Pull strategy b) AIDA strategy c) Push strategy d) Market strategyWhich of the following is not part of a marketing mix? Question 7 options: A) Price B) Place C) Process D) Promotion29 Which is NOT an objective for trade promotions? Question 22 revisitedâlooks at additional purposes of sales promotions 30 What are the two goals of direct marketing?From the book directly 31 One of the advantages of direct marketing for sellers is that direct marketing ________Compares direct marketing with other forms of sellingâwhere does direct marketing have an advantage? 32 Which is necessary for direct marketing to be effective?Think in terms of what is essential to carry out legitimate direct marketing activities 33 Which isNOTa common use of a direct marketing database?Nothing to add on this one 34 How does a companyâs effective use of a customer database benefit consumers?Extension of previous question 35 Which of the following is an advantage of printed catalogs over digital catalogs?One is real and the other lives in my computer? Not so fast 36 How has the National Do Not Call Registry changed the telemarketing…
- Question 2 Marketing communications for any product or brand should be integrated across the promotional mix, meaning the message reaching the consumer should be the same regardless of which type of promotion is used. Promotional mixes vary a great deal from one product and one industry to marks) the next. You are required to choose a clothing item / electronic device/ restaurant chain, to analyze the existing promotional mix for the product by determining how the following factors influenced the brand manager's decisions: a) Nature of the product b) Stage in the product life cycle c) Target market characteristics d) Type of buying decision18 Which concept of marketing emphasis on availability and affordability of the product Question 18 options: Logistics Distribution Selling Production8 - Reminder advertising is not applicable to new products. TrueFalse
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