True or False? Most marketers today believe they still lack a sufficient quantity of research data to make high-quality decisions. An effective MIS assessses information needs, develops needed information and distributes the information to help managers use it in decision making. Lifestyle is a person's pattern of living as expressed in his or her psychographics.
True or False? Most marketers today believe they still lack a sufficient quantity of research data to make high-quality decisions. An effective MIS assessses information needs, develops needed information and distributes the information to help managers use it in decision making. Lifestyle is a person's pattern of living as expressed in his or her psychographics.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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True or False?
Most marketers today believe they still lack a sufficient quantity of research data to make high-quality decisions.
An effective MIS assessses information needs, develops needed information and distributes the information to help managers use it in decision making.
Lifestyle is a person's pattern of living as expressed in his or her psychographics.
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