Think of a product you recently purchased andreview your decision process. Why did you need or wantthat product? How did the product’s marketing influenceyour purchase decision? How did you investigate theproduct before making your purchase decision? Did youexperience cognitive dissonance after your decision?

Think of a product you recently purchased andreview your decision process. Why did you need or wantthat product? How did the product’s marketing influenceyour purchase decision? How did you investigate theproduct before making your purchase decision? Did youexperience cognitive dissonance after your decision?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 1DYMP

See similar textbooks

Similar questions

What are the major stages in the consumer buyingdecision process? Are all these stages used in allconsumer purchase decisions? Why or why not?
Prior to making product purchases, consumers go through a series of stages necessary for makingthe correct decision. Using examples, describe the five (5) steps that consumers go through duringa purchase decision
Do you anticipate any changes in your lifestyle inthe next five years? What will cause these changes?What new products or brands will you consumebecause of these changes?
What is a consumer inference? Why is this ofinterest to marketers?
4. How a consumer goes through the buyer decision process when choosing a particular product/service.
How does the type of decision process affect thepostpurchase processes?
Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer: What was your motive for purchasing the product? Explain in detail why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations in details with relevant examples.
Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer : What was your motive for purchasing the product? Why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations with clarity and explain in detail with relevant examples
What products do you think generally areassociated with brand-loyal decision making andwhich with repeat-purchase decision making?Justify your response.
Understanding of the consumer decision process is very important for marketers. They can create / modify suitable strategies for targeting and servicing customers based on this understanding. This may be the difference between a successful brand and an unsuccessful one.What are the implications of different steps of consumer decision process for the marketers?
What role, if any, should the government playin ensuring that consumers have easy access torelevant product information? How should itaccomplish this?
Consumer Decision Making Process: 1. Problem Recognition 2. Information Search 3. Alternative Evaluation 4. Outlet Selection and Purchase 5. Post Purchase Processes Use the purchase of eggs and describe actions one would take at each stage of the consumer decision-making process above, in detail. Would one skip any of these stages? Which stage is most important for marketers? Does this depend on which product is being marketed?