Think about an organization where that producs goods or services. How does this organization keep it's customers? What strategies might they be using to gain competitive advantage?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Think about an organization where that producs goods or services. How does this organization keep it's customers? What strategies might they be using to gain competitive advantage?

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