There is a monopolist manufacturer (e.g the car maker) in the wholesale market with the marginal cost at 40, MCM = 40 ( no fixed costs), and a monopolist retailer (e.g., the car dealer) in the retail market with the retail demand equation, p = 360-q. And they work separately from each other. First the manufacturer sets the wholesale price, w, in the wholesale market; second after observing the wholesale price w, the retailer will decide the retail price, p, in the retail market. Suppose now the manufacturer and the retailer still work separately from each other. Design a franchise contract so that (1) together they can achieve the total profit as in the integration case (Part II) and (2) it will make the manufacturer's profit triple the retailer's profit, i.e., \pi M = 3\pi R. (Q2 E). How to design this franchise contract?
There is a monopolist manufacturer (e.g the car maker) in the wholesale market with the marginal cost at 40, MCM = 40 ( no fixed costs), and a monopolist retailer (e.g., the car dealer) in the retail market with the retail demand equation, p = 360-q. And they work separately from each other. First the manufacturer sets the wholesale price, w, in the wholesale market; second after observing the wholesale price w, the retailer will decide the retail price, p, in the retail market. Suppose now the manufacturer and the retailer still work separately from each other. Design a franchise contract so that (1) together they can achieve the total profit as in the integration case (Part II) and (2) it will make the manufacturer's profit triple the retailer's profit, i.e., \pi M = 3\pi R. (Q2 E). How to design this franchise contract?
Chapter14: Monopoly
Section: Chapter Questions
Problem 14.2P
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