There are many ways to segment a market, and some examples are: a) Topography, Demography, Behaviour, Psychography b) Geography, Demography, Physiotherapy, Psychography c) Geography, Demography, Behaviour, Psychography d) Geography, Data analysis, Behaviour, Psychography

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.4: Demographic Segmentation
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There are many ways to segment a market, and some examples are:


a) Topography, Demography, Behaviour, Psychography
b) Geography, Demography, Physiotherapy, Psychography
c) Geography, Demography, Behaviour, Psychography
d) Geography, Data analysis, Behaviour, Psychography

 

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