The Pear Computer Company just developed a totally revolutionary new personal computer. It estimates that it will take competitors at least two years to produce equivalent products. The demand function for the computer is estimated to beP = 2500 - 0.0005QThe marginal (and average variable) cost of producing the computer is $900.a. Compute the profit-maximizing price and output levels assuming Pear acts as a monopolist for its product.b. Determine the total contribution to profits and fixed costs from the solution generated in Part (a).Pear Computer is considering an alternative pricing strategy of price skimming. It plans to set the following schedule of prices over the coming two years:TIME PERIOD                    PRICE ($)                 QUANTITY SOLD1                                                  2,400                              200,0002                                                  2,200                              200,0003                                                  2,000                              200,0004                                                  1,800                              200,0005                                                  1,700                              200,0006                                                  1,600                              200,0007                                                  1,500                              200,0008                                                  1,400                              200,0009                                                  1,300                              200,00010                                                1,200                              200,000c. Calculate the contribution to profit and overhead for each of the 10 time periods and prices.d. Compare your results in Part (c) with your answers in Part (b).e. Explain the major advantages and disadvantages of price skimming as a pricing strategy.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter11: Price And Output Determination: Monopoly And Dominant Firms
Section: Chapter Questions
Problem 4E
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The Pear Computer Company just developed a totally revolutionary new personal computer. It estimates that it will take competitors at least two years to produce equivalent products. The demand function for the computer is estimated to be
P = 2500 - 0.0005Q
The marginal (and average variable) cost of producing the computer is $900.

a. Compute the profit-maximizing price and output levels assuming Pear acts as a monopolist for its product.
b. Determine the total contribution to profits and fixed costs from the solution generated in Part (a).

Pear Computer is considering an alternative pricing strategy of price skimming. It plans to set the following schedule of prices over the coming two years:
TIME PERIOD                    PRICE ($)                 QUANTITY SOLD
1                                                  2,400                              200,000
2                                                  2,200                              200,000
3                                                  2,000                              200,000
4                                                  1,800                              200,000
5                                                  1,700                              200,000
6                                                  1,600                              200,000
7                                                  1,500                              200,000
8                                                  1,400                              200,000
9                                                  1,300                              200,000
10                                                1,200                              200,000

c. Calculate the contribution to profit and overhead for each of the 10 time periods and prices.
d. Compare your results in Part (c) with your answers in Part (b).
e. Explain the major advantages and disadvantages of price skimming as a pricing strategy.

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