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The online shopping industry has rapidly grown and becomes an important segment. Prepare a paper related to following questions: (1) describe unique attributes of online shopping industry, (2) identify the antecedents (related to marketing mix) of consequences of customers' positive response and decision making in online shopping industry, (3) apply findings to develop marketing mix strategies for online shopping practices, and (4) suggest antecedents that neglected from past literature.

The online shopping industry has rapidly grown and becomes an important segment. Prepare a paper related to following questions: (1) describe unique attributes of online shopping industry, (2) identify the antecedents (related to marketing mix) of consequences of customers' positive response and decision making in online shopping industry, (3) apply findings to develop marketing mix strategies for online shopping practices, and (4) suggest antecedents that neglected from past literature.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The online shopping industry has rapidly grown and becomes an important segment. Prepare a paper related to following questions: (1) describe unique attributes of online shopping industry, (2) identify the antecedents (related to marketing mix) of consequences of customers' positive response and decision making in online shopping industry, (3) apply findings to develop marketing mix strategies for online shopping practices, and (4) suggest antecedents that neglected from past literature.
Transcribed Image Text:The online shopping industry has rapidly grown and becomes an important segment. Prepare a paper related to following questions: (1) describe unique attributes of online shopping industry, (2) identify the antecedents (related to marketing mix) of consequences of customers' positive response and decision making in online shopping industry, (3) apply findings to develop marketing mix strategies for online shopping practices, and (4) suggest antecedents that neglected from past literature.
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