The globalization of markets benefits companies by ________. A) reducing costs through the standardization of marketing activities B) strengthening national sovereignty C) creating new market opportunities D) both A and C E) all of the above
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The globalization of markets benefits companies by ________.
A) reducing costs through the standardization of marketing activities
B) strengthening national sovereignty
C) creating new market opportunities
D) both A and C
E) all of the above
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- Explain..What are the implications of global marketing for product development and innovation?With increasing importance of the emerging markets in the global economy, there isgrowing interest among marketing researchers and managers to understand thedifferences between the consumers in the developed and emerging markets as wellas the challenges and opportunities posed by these differences for both local andforeign marketers in these emerging markets. Source: Sharma (2018) In the light of the above statement, list and elaborate on the key problems/challengesin collecting and using international market data1. Explain one example of global marketing phenomena that represents globalization and the changing nature of the global economy.
- How can marketing practices create barriers to entry that potentially harm other firms? Are these barriers helpful or harmful to consumers?What were the objectives and purpose of the IMC? · How do marketers and leaders combine all the main ideas and efforts into a coherent IMC? · Is the IMC an effective when marketing to the average consumers?4. Name and describe (giving current examples) four major areas of the external environment that marketers have to be concerned and aware of. (You must provide a thorough description.)
- Why should a global marketer or a firm considering global marketing must consider the external environment?Explain why a global marketer or a firm considering global marketing must consider the external environment?Technology environment of international marketing "Abstract, keywords, Introduction, body, Conclusions, References".
- Problems of Marketing in developing Economies. a). Lack or Inadequate Infrastructures b). Competitive Opportunities are few c). Political Instability and or Civil Unrest d). Over-Regulation of Business by Government.Following are the key benefits of being a market pioneer, EXCEPT Creating customer switching costs Lower market uncertainty than later entrants Securing scarce resources Creating technological standardsWhy should the global marketer today be fully aware of the intertwined nature of the global economy?