The following income statements illustrate different cost structures for two competing companies: Income Statements Company Name Jordan Gibson Number of customers (a) Sales revenue (a × $200) Variable cost (a × $185) Variable cost (a × $0) Contribution margin Fixed cost 89 89 $ 17,800 N/A $ 17,800 (16,465) N/A 1,335 17,800 |(16,465) $ 1,335 Net income $ 1,335 Required a. Reconstruct Jordan's income statement, assuming that it serves 178 customers when it lures 89 customers away from Gibson by lowering the sales price to $100 per customer. b. Reconstruct Gibson's income statement, assuming that it serves 178 customers when it lures 89 customers away from Jordan by lowering the sales price to $100 per customer.

Cornerstones of Financial Accounting
4th Edition
ISBN:9781337690881
Author:Jay Rich, Jeff Jones
Publisher:Jay Rich, Jeff Jones
Chapter12: Fainancial Statement Analysis
Section: Chapter Questions
Problem 87PSB
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The following income statements illustrate different cost structures for two competing companies:
Income Statements
Company Name
Gibson
Jordan
Number of customers (a)
Sales revenue (a x $200)
Variable cost (a x $185)
Variable cost (a x $0)
Contribution margin
89
89
$ 17,800
$ 17,800
N/A
(16,465)
N/A
17,800
(16,465)
$ 1,335
1,335
Fixed cost
Net income
1,335
Required
a. Reconstruct Jordan's income statement, assuming that it serves 178 customers when it lures 89 customers away from Gibson by
lowering the sales price to $100 per customer.
b. Reconstruct Gibson's income statement, assuming that it serves 178 customers when it lures 89 customers away from Jordan by
lowering the sales price to $100 per customer.
Transcribed Image Text:The following income statements illustrate different cost structures for two competing companies: Income Statements Company Name Gibson Jordan Number of customers (a) Sales revenue (a x $200) Variable cost (a x $185) Variable cost (a x $0) Contribution margin 89 89 $ 17,800 $ 17,800 N/A (16,465) N/A 17,800 (16,465) $ 1,335 1,335 Fixed cost Net income 1,335 Required a. Reconstruct Jordan's income statement, assuming that it serves 178 customers when it lures 89 customers away from Gibson by lowering the sales price to $100 per customer. b. Reconstruct Gibson's income statement, assuming that it serves 178 customers when it lures 89 customers away from Jordan by lowering the sales price to $100 per customer.
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