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Principles of Management, OER 2019 Edition, ISBN: 9780998625768
Chapter 17, Chapter Questions
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- The case focuses on U.S. markets. How are European markets affected by holiday shopping?What is your prediction for the Tech industry after 6 months and after 1 year of COVID? How did Amazon Market itself?As a marketing consultant, you were retained by Bangladesh Tourism ltd. To design a study investigating how families make vacation decisions. Whom, within the family, would you interview? What kind of questions are you going to ask? Give examples. How would you assess the relative power of each family member in making vacation-related decisions?
- How does Entrepreneurship be useful in this time where there is a Covid-19?The following quote appeared in an article entitled ‘Business and society in the coming decades’,which was available on the website of McKinsey & Company (accessed in October 2015).“There are compelling reasons companies should seize the initiative to drive social and businessbenefits. First, in an interconnected world facing unprecedented environmental and social challenges,society will demand it. Increasingly, a basic expectation among customers, governments, andcommunities will be that the companies they do business with provide a significant net positive return for society at large, not just for investors. This will be part of the implicit contract or license to operate”.Required:a) Explain the above statement in the context of corporate social responsibility.b) Further, do you think such a statement would impact the perceived ‘legitimacy’ of companies? Explain.Model Assumptions and Resultant Outcomes The AD-AS and AE models you have used have different underlying assumptions. Outline the major underlying difference(s) between the two models. Briefly discuss and illustrate how the how the difference(s) in the model assumptions impact the degree of the potential impact on the economy. Use the AD-AS Model and provide ONE diagram to illustrate the potential difference in outcomes depending on the assumptions made. (Hint - consider the assumptions underlying the AE model - what SRAS curve reflects this?) 200 Word Maximum
- Companies who want to grow their markets rely on market research to help determine consumer behavior and the most likely new potential marketplaces. Some companies design and conduct their own market research (primary research) while others choose to utilize data from existing market research conducted by other firms (secondary research). Simulated Business Scenario Vanessa is the owner of a well-known brand of handmade decorative items such as dream catchers and candle holders. The brand, Sirrah, has a reputation for designing and selling high-quality items at premium prices. Considering current economic conditions and the increasing influx of similar but inferior products from foreign suppliers, Vanessa is interested in expanding Sirrah into new markets. Vanessa knows she needs to research various aspects of new potential marketplaces to determine customer insights and if a new market will tolerate new competition from her Sirrah brand. She is on a limited budget so, she is faced…. Assume you have joined a company as a sales manager for Laptop Sales & services. This company was recently selected as authorized distributor for HP India personal computer products. As a distributor, your company is required to perform various tasks such as prospecting, promoting, preparing technical offers, negotiating, and getting orders, executing orders, collecting payments, giving pre & post sales services and maintaining excellent customer relationship. Your company is required to operate in New Delhi (including NCR). Develop a compensation plan for your salespeople, including financial and non-financial compensation methods.Compare the major events and their consequences leading up to the crises and shocks in the oil market associated with the oil crises in 1973, and during the Covid-19 outbreak in 2020. Explain your answer by considering discussions and examples
- Create a marketing strategy for a service oriented business in the tourism industry in Grenada. The business is a tour business called tropical voyage. You are to do the following: Do a marketing strategy, this section will include: Describe the company’s target market and its characteristics. - demographic characteristics of target customers. - number of potential customers - customer needs, wants and habits. Advertising and promotion: - media used. - media costs. - frequency of usage. - plans for generating publicity. Pricing: - cost structure, fixed , variable. Comparison against competitors prices Distribution strategy: - channels of distribution used.E1 What are the five foundations of economics? What are some other terms that we have discussed that are important for the study of the economics of climate change? Pick at least three (more if you would like) of those terms and describe why they are essential for the study of the economics of climate change.Why would we choose this topic? Explain carefully. - Research • "The Essential Role of Technology during pandemic to all of us in year 2020"