Tesla's vision is to "create the most compelling car company of the 21st century by driving the world's transition to electric vehicles," while its mission is "to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible." Taking this vision and mission statements, develop a 'Hierarchy of Plans' for Tesla.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Inside Tesla’s Strategy For Growth
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Tesla's vision is to "create the most compelling car company of the 21st century by driving the
world's transition to electric vehicles," while its mission is "to accelerate the advent of
sustainable transport by bringing compelling mass-market electric cars to market as soon as
possible." Taking this vision and mission statements, develop a 'Hierarchy of Plans' for Tesla.
Transcribed Image Text:2A Tesla's vision is to "create the most compelling car company of the 21st century by driving the world's transition to electric vehicles," while its mission is "to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible." Taking this vision and mission statements, develop a 'Hierarchy of Plans' for Tesla.
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