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Tait (2018) states “The more customers interact and influence a company, the better it becomes at providing exactly what the customers want, and the more difficult it will be for a competitor to lure them away.”
Imagine that you are the manager of a bakery that wants to increase its revenue by connecting better with customers. The bakery you run sells varieties of bread, cakes and desserts that are not easily available elsewhere.
Discuss 10 basic rules that need to be implemented to create good customer
service.
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- To make headway towards better relationships with customers, managers need to have a strong grip on their ultimate objectives.You should aim for at least four parallels in your CRM objectives.To make headway toward better relationships with customers, managers need to have a strong grip on the ultimate objectives they've set for themselves.The objectives for CRM that you decide to define should have at least four similarities.Review the Aldi case study on page 169 of your textbook. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response. Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy most likely applies to Aldi. Determine how a shopper's experience might change if it switched to one of the other four strategies (your choice). Explain your rationale. The Ripple Effect of Supermarket Wars: Aldi Is Changing the Markets in Many Countries Aldi started as a small, family-owned grocery store located in Essen, Germany, in 1913. Two sons, Karl and Theo, took over the store from their mother in 1946; soon after doing so, they began expanding the business. They emphasized low costs from the very beginning, allowing them to offer their products to customers at low prices…
- Increasing and optimising customer loyalty and retention is a major part of any successful business strategy. Please provide two examples of companies that use this strategy and explain why they do so.Do you think customer-centric businesses are more profitable? Give at least three reasons for your answer.Describe the differences between viewing customer relationships as transactional versus having a lifetime value. How does the lifetime value concept change the way that service businesses assess customer relationships? What are the benefits to the service business of solid customer relationships and customer loyalty?
- Type the correct answer in the box. Spell all words correctly. Which business model sells goods or services to buyers who then resell or use them for business purposes? The sell goods or services to buyers who then resell or use them for business purposes.The tactics associated with a customer relationship management (CRM) strategy vary from stage to stage in relationship development. Evaluate the extent to which your organization’s CRM tactics align with its CRM goals and each relationship stage. Propose modifications an organization should follow in its CRM efforts to improve its effectiveness in maintaining and improving customer relationships.Read the scenario and answer the questions in this section. Managers of Best Buy had just implemented an e-commerce platform to expand their business in terms of customer base. Best Buy is a clothing retail store that offers value for money on clothing items for the family. Based on this, complete the tasks that follow. Elaborate on the e-commerce model adopted by Best Buy and further explain ANY FOUR (4) benefits of the e-commerce model to the retail company.
- Hello Can you help me with my business plan?Our product is Clothes and the clothes is made out of raw materials and the majority of our product are for male but we have a product for female also. Can you Create me A Primary Market that Describes the objectives of the product?same as the Secondary market This is the example of our business concept. "To begin with, our products include recycling and refurbishing used items. We want to establish a company that will not frighten customers and competitors. We want to use recycled materials that are no longer useful to people and turn them into trendy outfits. This is a great budget-friendly idea for us because it will reduce the amount of money needed to start this company. This is our first time starting a company, and it's a good place to start to gain experience for something we'd like to try. We have a special way of marketing this that will catch the attention of the people on the streets. We want to promote how we made the…Select an e-commerce company. Identify its customer value proposition, its revenue model, the marketspace it operates in, who its main competitors are, any comparative advantages you believe the company possesses, and what its market strategy appears to be. Also try to locate information about the company’s management team and organizational structure.Each part of the marketing plan is essential and valuable for marketers or managers developing a new product or creating a company. From a marketing point of view, the marketing plan contains much information regarding the company's activities, such as product, price, promotion, and distribution strategies. Thus, all marketing strategies are effective executions of the plan. What information do you think you need to include in a marketing plan as a product or price or promotion, or distribution strategy? Select one of the elements of the marketing mix and provide your explanation. Support your statements with business facts by using support materials. Cite any additional sources you use. Implementing the marketing mix