strategies that Tropical Leisure can implement in the short-term to profitably increase sales and regain market share given its current production and financial constraints. Four approaches to rise the short period profitability of the business: Approach 1: Enhances the cross-sell & up-sell moderately than increasing the worth of the product •Approach 2: Implementing loyalty programs to attract the customers/distributors to buy again from the company. •Approach 3: Running Fear of missing out on campaigns to create the demand •Approach 4: Having dealt with the financial institutions to clear the debt and to make sure the financial operations are running smoothly. For each of the strategies that you have outlined suggest how Mr. Grant might proceed to evaluate these strategies.
strategies that Tropical Leisure can implement in the short-term to profitably increase sales and regain market share given its current production and financial constraints. Four approaches to rise the short period profitability of the business: Approach 1: Enhances the cross-sell & up-sell moderately than increasing the worth of the product •Approach 2: Implementing loyalty programs to attract the customers/distributors to buy again from the company. •Approach 3: Running Fear of missing out on campaigns to create the demand •Approach 4: Having dealt with the financial institutions to clear the debt and to make sure the financial operations are running smoothly. For each of the strategies that you have outlined suggest how Mr. Grant might proceed to evaluate these strategies.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4 strategies that Tropical Leisure can implement in the short-term to profitably increase sales and regain market share given its current production and financial constraints.
Four approaches to rise the short period profitability of the business:
Approach 1: Enhances the cross-sell & up-sell moderately than increasing the worth of the product
•Approach 2: Implementing loyalty programs to attract the customers/distributors to buy again from the company.
•Approach 3: Running Fear of missing out on campaigns to create the demand
•Approach 4: Having dealt with the financial institutions to clear the debt and to make sure the financial operations are running smoothly.
For each of the strategies that you have outlined suggest how Mr. Grant might
proceed to evaluate these strategies.
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