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- A company is thinking to launch a now mobile phone for South Asian countries. They hired you as the marketing manager for their respective company. Describe how they should go for segmentation, targeting, and positioning for their new product to launch in the market.(C)Albeit the Muslim population in Malaysia is 60%, the Family Takaful penetration rate is only about 18%. Discuss the reasons for this low penetration rate and provide actionable recommendations that can be taken by the industry to increase the rate of penetration.Discuss how you will manipulate the international marketing mix (4 Ps) in successfully launching the brand. For your Communication / promotion program, include the following:
- a. Identify the reason you believe there is a need for this particular product in that particular market Product: AMC theaters in Chile/Latin AmericaWhich level of market segmentation Ethiopian hotels used? Justify your view with examples.An entire industry of “birth tourism” has been created nowadays. This industry has grown fast and largely. Why is these industry targeting the United States? What are the economic and social impacts?
- As the Marketing Manager for Southeastern Corrugated, what would you do uponreceiving the request for quotation from Coastal Products?Religion (or religions) practiced in a foreign country affects the international marketers work and decisions. In your opinions is this statement true or false? Question 28 options: a) True b) FalseSuppose that Kellogg's Company can only focus on two (2) of the employ, Demographic, Psychographic, and behavioral segments while entering a new country due to restricted marketing resources, keeping in mind that kellogg's target audience is to promote the importance of breakfast and to raise fund for the help a child breakfast campaign. Describe at least three (3) factors kellogg's company would consider when evaluating which segments to actually target when entering a new country. Which two (2) would the company eventually choose and why?
- Is the job of a local marketing manager any different from that of an international marketing manager? If yes, how is it different? Explain your answer.Research any US or European based international company (other than Apple), that is trying to flourish its business in Asian nations and provide a detailed self explanatory analysis of how it is advertising and distributing its product to its consumers in a country or worldwide.Assume that marketing resources are limited, and company can only target two (2) of the three segments. Describe at least three (3) factors kellogg's company would consider when evaluating which segments to actually target when entering a new country. Which two (2) would the company eventually choose and why?