Shopping experiences involve customers interacting with tangible and intangible aspects of a shopping environment.   Discuss five (5) most significant situational influences on consumer decision making. Atmospherics crowding  location Layout and Position: time   Evaluate what is cognitive learning and analyze three (3) components of cognitive learning. comprehension Memory Application

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Shopping experiences involve customers interacting with tangible and intangible aspects of a shopping environment.

 

Discuss five (5) most significant situational influences on consumer decision making.

  1. Atmospherics
  2. crowding
  3.  location
  4. Layout and Position:
  5. time

 

Evaluate what is cognitive learning and analyze three (3) components of cognitive learning.

  1. comprehension
  2. Memory
  3. Application
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