seeing this image what can do for PIA make some strong strategies against Airblue

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

After seeing this image what can do for PIA make some strong strategies against Airblue ?

COMPETITIVE PROFILE MATRIX:
PIA
Air Blue
Weight Score
(W)
w*s Weight Score
(S)
FACTORS
w*S
(W)
(S)
Advertising
Market Share
Safety
Punctuality
Fare charges
0.05
2
0.1
0.05
1
0.05
0.30
3
0.9
0.30
0.60
0.10
3
0.3
0.10
0.20
0.15
4
0.6
0.15
0.30
0.05
1
0.05
0.05
0.15
Customer Expectations
0.10
3
0.3
0.10
2
0.20
Management
Reliability
0.05
2
0.1
0.05
1
0.05
0.05
3
0.15
0.05
1
0.05
Resources
0.10
4
0.4
0.10
0.20
Technology
0.05
4
0.2
0.05
0.10
ТОTAL
1
30
3.1
1
17
1.9
Transcribed Image Text:COMPETITIVE PROFILE MATRIX: PIA Air Blue Weight Score (W) w*s Weight Score (S) FACTORS w*S (W) (S) Advertising Market Share Safety Punctuality Fare charges 0.05 2 0.1 0.05 1 0.05 0.30 3 0.9 0.30 0.60 0.10 3 0.3 0.10 0.20 0.15 4 0.6 0.15 0.30 0.05 1 0.05 0.05 0.15 Customer Expectations 0.10 3 0.3 0.10 2 0.20 Management Reliability 0.05 2 0.1 0.05 1 0.05 0.05 3 0.15 0.05 1 0.05 Resources 0.10 4 0.4 0.10 0.20 Technology 0.05 4 0.2 0.05 0.10 ТОTAL 1 30 3.1 1 17 1.9
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Workplace diversity
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning