Answered: Sales-strategy types and relationship…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Sales-strategy types and relationship types do not always perfectly match up. However, Mr. Musa is worried that his competitor will gain more market share than his company. Which one of the following options can you suggest for Mr. Musa?

Use the consultative selling and he will gain more market share then competitor

Understand that different strategies might be more appropriate at different times

Use strategic partnership for a better market share

Use script-based selling strategy to get more market share then competitor

Definition Definition Arrangement between two or more people whereby they agree to manage business operations and share its profits and losses in an agreed ratio. The agreement drafted and signed by the partners of the firm is termed as a partnership deed and contains various important clauses agreed between the partners such as profit/loss sharing, interest on capital, remuneration allocation of each partner, and drawings of a partner.

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