Answered: Research and assess the product and…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Research and assess the product and market strategies of Coca-Cola Co. using the Ansoff Matrix (market penetration, product development, market development, and diversification).

Transcribed Image Text:The Coca-Cola Company (Adam, 2020) The Coca-Cola Company is the manufacturer of a variety of non-alcoholic beverages. The flagship product of the company is Coca-Cola and was the first product the company launched. It was invented in 1886 by a pharmacist named John Stith Pemberton. The Coca-Cola Company was launched in 1892 in Atlanta, Georgia. Soon after, the company spread rapidly across the United States with the help of its flagship product through marketing and promotions. Over the years, the company also acquired various other brands to increase its market share. The company also expanded into various international markets and launched various other products under the brand name. In 2018, the company earned revenue of $31.85 billion or 1.5 trillion pesos and had more than 62,600 employees. The company produces syrup concentrate, which is then sold to various companies holding bottling rights of Coca-Cola products. Requirements: (4 items x 10 points) Research and assess the product and market strategies of Coca-Cola Co. using the Ansoff Matrix (market penetration, product development, market development, and diversification).

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