Repeat purchases begin in the maturity stage of the product life cycle and account for the increase in sales.Select one:TrueFalseQuestion2Question textCompetition between brands is most noticeable in the introductory stage of the product life cycle.Select one:TrueFalseQuestion3Question textAn emphasis on product differentiation marks the ______ stage of the product life cycle.Select one:a. maturityb. terminationc. declined. growthe. introductoryQuestion4Question textDesigners of new goods must consider how expensive their designs will be to produce. Which of the following is a cost factor that needs to be considered?Select one:a. How many people will be needed to make the product.b. The cost of machinery needed to make the product.c. The raw materials that go into the product.d. The skills needed to make the product.e. All of the above ought to be considered.Question5Question textGenerally, when the purchase quantity by the consumer is smaller, the demand for a wider assortment is greater, and the market is more spread out, the distribution channel is longer.Select one:TrueFalseQuestion6Question textWhich of the following statements about industrial product channels is true?Select one:a. Marketing channels for industrial products are typically the same length as marketing channels for consumer products.b. All marketing channels for consumer products are longer than the channels for industrial products.c. Marketing channels for consumer products are typically longer than the channels for industrial products.d. Agents and distributors act as retailers in industrial marketing channels.e. Direct marketing channels are never used in consumer markets.Question7Question textLogistics in distribution . . .Select one:a. is company strategy in forming channels of distribution.b. involves getting the right amount of the right products to the right place at the right time.c. determines the availabillity of raw materials for a manufacturer.d. is the integration of activities across firms in the supply chain.Question8Question textA supply chain differs from a marketing channel in that . . .Select one:a. a supply chain is the coordination of suppliers to a manufacturer.b. a supply chain is simpler to manage because it contains fewer members.c. a supply chain includes suppliers of raw materials to a manufacturer as well as the wholesalers and retailers that deliver products.d. a supply chain is a marketing channel from a supplier’s perspective rather than from the manufacturer’s perspective.Question9Question textChannels of distribution . . .Select one:a. Adjust for discrepancies between supply and demand.b. Are carryovers from the past and now drive up costs unnecessarilyc. Provide target customers with what they need, how they need it and when they need it.d. Involved intermediaries that are always obvious to the end user.e. Both answers “a” and “c” are correct.Question10Question textBecause cable television splinters audiences into many special interest groups, such as sports, music, old movies, and so on, it is a poor medium for direct-response advertisers.Select one:TrueFalseQuestion11Question textAn example of nonstore retailing is . . .Select one:a. Automatic vendingb. Online retailingc. Catalogsd. All three are examples of nonstore retailing.e. Only the first two are examples of nonstore retailing.Question12Question textWhile personal selling has the advantage of a face-to-face interaction with customers, thus giving the sales force good feedback, it has the disadvantage that presentations can be inconsistent because different salespersons may shift the message and alter the communication.Select one:TrueFalseQuestion13Question textThe primary purpose of promotion in the introductory phase of the product life cycle is:Select one:a. Inform the target market to create or increase awareness of the product.b. Persuade the target market to purchase the product rather than substitutes.c. Inform the market to encourage repeat purchases.d. Discourage sales of an existing product so new product can replace it.Question14Question textMany pharmaceutical companies promote prescription drugs in advertisements to consumers. The ads encourage consumers to ask their doctors about the drugs. This type of promotion is typical of:Select one:a. Public Relationsb. Push strategyc. Direct Marketingd. Pull strategyQuestion15Question textIntegrated Marketing Communitions (IMC) has become more the rule within companies than the exception, largely because:Select one:a. It reduces the “turf wars” common within large organizations.b. It prevents failure in launching new products.c. Allows a company to create a consistent message from its different promotional efforts, as they are often handled by different departments.d. The practice was initiated by Proctor and Gamble so it could manage all its brands more efficiently and other companies had to follow this example to remain competitive.
Repeat purchases begin in the maturity stage of the product life cycle and account for the increase in sales.Select one:TrueFalseQuestion2Question textCompetition between brands is most noticeable in the introductory stage of the product life cycle.Select one:TrueFalseQuestion3Question textAn emphasis on product differentiation marks the ______ stage of the product life cycle.Select one:a. maturityb. terminationc. declined. growthe. introductoryQuestion4Question textDesigners of new goods must consider how expensive their designs will be to produce. Which of the following is a cost factor that needs to be considered?Select one:a. How many people will be needed to make the product.b. The cost of machinery needed to make the product.c. The raw materials that go into the product.d. The skills needed to make the product.e. All of the above ought to be considered.Question5Question textGenerally, when the purchase quantity by the consumer is smaller, the demand for a wider assortment is greater, and the market is more spread out, the distribution channel is longer.Select one:TrueFalseQuestion6Question textWhich of the following statements about industrial product channels is true?Select one:a.
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