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Apply relevant examples and elaborate components of the digital communication tools. Determine which of them would be most applicable for FoodPanda.
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- Analyze in a paragraph the effectiveness of digital marketing in reaching and engaging target audiences. Include a real-world example and case study, looking at social media.Write clear explanation and discusion about Integrated marketing communication matrix and also provide good justification about all the tools that they select.Explain various social media platform that will be used by soft drink company to market their brand?
- You are the manager of digital communications of a furniture manufacturing company. Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy)which will be most effective during that stage.How has social media influenced the hospitality and tourism industries and its stakeholders. Define the positive, use examples.Explain the concept of long-tail keywords. How do they differ from short-tail keywords, and what are the advantages of targeting long-tail keywords in digital marketing?
- Explain how Almarai company uses various internet platforms (websites and social media platforms) to communicate with its various audiences.3. Describe what communication functions social media can serve for the B2B marketer and evaluate the way in which social media platforms can transform B2B communication activities.Explore the concept of social CRM and its integration with social media platforms for brand management and customer engagement.
- Identify and outline at least three (3) characteristics of ANY TWO e-business models that strategic planners may incorporate in the strategic e-marketing plans. Give an example of each of the two business models selected.Name and briefly describe the nine elements of the communications process. Why do marketers need to understand these elements?Outline how Outline how effective integrated communications and promotion program can be developed to achieve increased brand awareness and sales.