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- 1. What should sites like Google and Facebook do to combat fake news? 2. What is the dfference among paid, owned, and earned media?Is it ethical for marketers to use themass media to promote products thatmost members of the lower classes andworking class cannot afford?There are different categories of influencers: nano-influencers, micro-influencers, macro-influencers, and mega-influencers. Select a social media account within each of these four categories and write a brief summary (within each category) of that influencer's work which includes the following: a). Industries they represent b). Brands they represent c). Overall tone of their content d). Platforms in which they operate (Which are the most effective for them?) e). Your overall assessment of that influencer's effectiveness in increasing brand awareness, engagement, and ultimately conversions (sales, lead forms, etc.)..
- In the age of information, the role of mass communication and media cannot be overstated. Media platforms, ranging from traditional outlets like newspapers and television to modern digital channels, shape public opinion, influence societal trends, and serve as watchdogs for accountability. The power of media to disseminate information quickly makes it a potent force, but it also raises questions about objectivity, bias, and the responsible delivery of news. The evolving media landscape, with the rise of citizen journalism and social media as alternative information sources, introduces both opportunities and challenges. How can societies strike a balance between the freedom of the press and the need for accurate, unbiased reporting, ensuring that the public receives reliable information in an era marked by the rapid dissemination of news through various channels?What is meant by the mass media dynamic and what are some of the challenges we face in critically assessing media content? Why might news media outlets engage in sophistic objectivity?What are blogs, and how are marketers using them to market their products and services? What advantages and disadvantages do blogs pose for marketers?
- f. how can marketers ensure that their marketing communication is ethical, transparent, and in compliance with industry standards and regulations?Critics claim that Internet tracking infringes consumer privacy rights and that the industry is out of control. Should marketers have access to such information? Discuss the advantages and disadvantages of this activity for both marketers and consumers.Facebook Analytics help businesses trace a specific user across all of their browsers and devices when signed on to Facebook. This information leads to targeted online marketing campaigns. Give an example of an experience. Is it worth regulating this industry? What are some potential costs of doing so?
- 6. State FOUR (4) benefits of using new media for marketers nowadays.At Mike's Hard Lemonade, we always keep it real and aim to create experiences where everyone is included in the fun! We're in search of innovative and fresh online experiences for our Gen Z consumer who uses gaming as a way to socialize with their friends. Specifically, we're looking to enhance the viewing occasions and social interactions aspect of Gaming with our alcoholic beverages! We've seen companies like Pilsen Callao sponsor a professional all-female gaming team (an underrepresented group in Gaming) to attract streamers and watch them compete against all-male teams, Wendy’s sponsor gamer influencers on streams to give out free food, and Heinz team up with streamers to identify the best spots in Call of Duty maps to take a quick break and eat a burger during live gameplay… We want to hear your ideas for the next out-of-this-world social viewing experience for Mike’s Hard Lemonade! What's your creative idea for the next beverage Gaming experience? Please answer the following…1.How can marketers utilize digital media to improve business? 2. How can business utilize new digital and social networking channels in their marketing campaigns? 3. What are some of the privacy concerns associated with the Internet and e-business? How are these concerns being addressed in the United States?