Based on the film "The Founder (2016)", answer the following questions. Justify your answers  by making reference to events/scenes from this film. 1. Describe Ray Kroc's personality and the traits of a successful leader.  2. How were the McDonald brothers compared to Ray Kroc regarding expanding the  business?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Based on the film "The Founder (2016)", answer the following questions. Justify your answers 
by making reference to events/scenes from this film.
1. Describe Ray Kroc's personality and the traits of a successful leader. 

2. How were the McDonald brothers compared to Ray Kroc regarding expanding the 
business?

3. Discuss Ray's problems when he first tried franchising McDonald's in multiple 
locations.                                                                                                                                                                                        
4. Mcdonald's utilizes specialization and division of labour. Identify precisely where in 
their production they incorporate these concept.                                                                                                              
5. Harry Sonneborn advised Ray Kroc to change the business model. Explain the problem 
with the old business model, and describe the new business model proposed by Harry.

6. "Speed is the name of the game". Describe this notion and explain how this was 
achieved at McDonald's at that time.

7. Ray Kroc forced out the company's founders to completely control McDonald's. Was 
his behaviour ethical? Explain why/why not.

8. Explain McDonald's distinctive competencies that make them unique compared to 
others during that time. 

9. Discuss organizational control by referring to and relating to McDonald's operations in 
the film.

10. From the film, cite examples of some incidences/events of the clash between the 
McDonald brothers and Ray Kroc. How could you have solved those issues as a savvy
manager?

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  • Ray Kroc forced out the company's founders to completely control McDonald's. Was his behaviour ethical? Explain why/why not.
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"speed is the name of the game".Describe this notion and explain how this was achieved at McDonald's at the time.

 

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