QUESTION 6 If you want to determine the likelihood that a customer will visit a store a make a purchase in the near future, the best type of research scale to use to ask that question would be a O comparative scale Obehavioral intention scale O non comparative rating scale O graphing rating scale

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
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QUESTION 6
If you want to determine the likelihood that a customer will visit a store a make a purchase in the near future, the best type of research scale to use to ask that question would be a
O comparative scale
Obehavioral intention scale
O non-comparative rating scale
O graphing rating scale
Transcribed Image Text:QUESTION 6 If you want to determine the likelihood that a customer will visit a store a make a purchase in the near future, the best type of research scale to use to ask that question would be a O comparative scale Obehavioral intention scale O non-comparative rating scale O graphing rating scale
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing