Productivity; Sustainability Telematics is a system of sensors installed on cars and trucks thatprovides current information on the status and operation of many of the vehicle’s parts. It can beused to show the location of the vehicle, the oil level, the condition of the brake pads, whether alllights are working, and whether a seatbelt is buckled, among many other potential measures. UnitedParcel Service (UPS) uses telematics on nearly one-half of its 55,000-vehicle U.S. truck fleet.Required1. Describe what you think is UPS’s strategy. Does telematics support UPS’s strategy, and if so, how?2. How can telematics be used to improve productivity and sustainability at UPS?

Productivity; Sustainability Telematics is a system of sensors installed on cars and trucks thatprovides current information on the status and operation of many of the vehicle’s parts. It can beused to show the location of the vehicle, the oil level, the condition of the brake pads, whether alllights are working, and whether a seatbelt is buckled, among many other potential measures. UnitedParcel Service (UPS) uses telematics on nearly one-half of its 55,000-vehicle U.S. truck fleet.Required1. Describe what you think is UPS’s strategy. Does telematics support UPS’s strategy, and if so, how?2. How can telematics be used to improve productivity and sustainability at UPS?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter13: Services Marketing

Section13.2: American Express Delivers Service With Calls, Tweets, And Apps

Problem 2C

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