Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should:Include four (4) research objectivesDescribe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography. For each give the following details:Participantsnumbers, gender, age, how selected; Justify eachInterviewshow many, the setting & process, length of time; Justify eachquestions/discussions held related to the 4 objectivesProduce fictitious findings that relate back to the four (4) objectives. That is, match the findings to the objectivesA cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com appeals to cosmetic consumers versus other websites. Additionally, the cosmetic manufacturer wants to find ways to improve consumers’ in-store experience.

We can say that where qualitative research involves unstructured data collection methods that…

Answered: Please study the case scenario below…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should:

Include four (4) research objectives
Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography. For each give the following details:
1. Participants
  1. numbers, gender, age, how selected; Justify each
2. Interviews
  1. how many, the setting & process, length of time; Justify each
  2. questions/discussions held related to the 4 objectives
Produce fictitious findings that relate back to the four (4) objectives. That is, match the findings to the objectives

A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com appeals to cosmetic consumers versus other websites. Additionally, the cosmetic manufacturer wants to find ways to improve consumers’ in-store experience.

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