nole Foods competes successfully with giant chains such as Wal-Mart and Kroger hot on price but by emphasizing superior customer service, higher- quality products, a more extensive inventory of local and organic products, and a commitment to fair-trade suppliers. Its stores are well prganized, attractive and entertaining. The keys to success such as superior customer service, higher- quality products, etc. that Whole Foods has built the company's strategy on are known as

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
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Whole Foods competes
successfully with giant chains
such as Wal-Mart and Kroger
not on price but by
emphasizing superior
customer service, higher-
quality products, a more
extensive inventory of local
and organic products, and a
commitment to fair-trade
suppliers. Its stores are well
organized, attractive and
entertaining. The keys to
success such as superior
customer service, higher-
quality products, etc. that
Whole Foods has built the
company's strategy on are
known as
strengths
key success factors
core competencies
O business strategies
Transcribed Image Text:Whole Foods competes successfully with giant chains such as Wal-Mart and Kroger not on price but by emphasizing superior customer service, higher- quality products, a more extensive inventory of local and organic products, and a commitment to fair-trade suppliers. Its stores are well organized, attractive and entertaining. The keys to success such as superior customer service, higher- quality products, etc. that Whole Foods has built the company's strategy on are known as strengths key success factors core competencies O business strategies
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