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- Which of the following variables are qualitative? * A. Favorite department store. B. Type of telephone. C. Cost of smart phones. D. Brand of personal computer used. E. Net weight (in grams) of packaged cereal.Chapter 14 discusses the nature of problem recognition.Imagine you are a marketing manager for Nissan X-Trail4Dogs and designing a marketing strategy to stimulateproblem recognition:a. Would you focus on the actual state or thedesired state? Why?b. Describe a sample advertisement or promotionalcommunication that you might use in a campaignbased on your answer for part a4. When the client comes to an agency and says they have a new product they want their target market to know about, then the agency should think about creating an ad with these kind of appeals in mind: *Hint: you can choose more than one appeal. a. Comparative appeal b. Price appeal c. News appeal d. Popularity appeal e. Feature appeal
- A family has chosen to spend the afternoon at the movies. Which of the following is likely to most influence their decision regarding which movie to see? A) television commercials aired during the nightly news B) recommendations from friends C) the preferences of the children of the family D) recent newspaper print advertising E) point of sale promotions at the theatre11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentationDescribe the following appraisal methods: ( i ) MBO (ii) Essay (iii) Critical Incidents (iv) BARS (v) Graphic Rating Scale
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- Finding a Perfect Match: How eHarmony Leverages Users’ Data to Identify Dates—and TheirConsumption Patterns ivWhy are questionnaires particularly useful with a large, geographical spread population?Which of the following is NOT a part of a customer-driven marketing strategy? Question 10 options: A) Positioning B) Referencing C) Segmentation D) Targeting