Name the five basic steps in conductingmarketing research, including the twotypes of data and four survey methods.

Q: Discuss the basic elements of the marketing concept.Which businesses in your area use this philosoph...

A: Marketing is a business concept that is after completing the production process when transporting go...

Q: What are some advantages and disadvantages of ADVERTISING as a marketing method?

A: Advertising is a paid form of communication in marketing which creates brand awareness about the pro...

Q: Why are industries fragmented? What are the main ways in which companies can turn a fragmented indus...

A: Fragmented Industries – Industries in which the organizations neither have major control over the ma...

Q: 1.Briefly explain the stages of the Product Life Cycle   2. Why does company need to know what stage...

A: Every product has its own life cycle. The stages of the product life cycle follow an S-shaped curve ...

Q: What are the six major modes of communication?

A: Communication in marketing refers to the advertising or direct marketing company uses to communicate...

Q: The FCC was founded back in the 1930s and is still a functioning body today. Start by telling me wha...

A: FCC also is known as the Federal Communications Commission of USA is responsible for delivering comm...

Q: An issue of Sunset Magazine includes a five-page piece on Hawaiithat’s sponsored by the Hawaiian V...

A: Testimonial advertising involves endorsement by a person or an entity.  Hence option A is the correc...

Q: Which of the following benefits could a company gain from using internal markets? -Better allocati...

A: Internal marketing involves focusing on the resources withing the organisation .Here,the focus is on...

Q: Are sponsorships a part of advertising or a different kind of promotional method?

A: In a business, marketing strategy helps to create products and services with the best opportunities ...

Q: Identify and give examples of the three major types of salespersons.

A: Salespersons are individuals who sell products and services to people directly or indirectly. They s...

Q: Means moving into totally different lines of business, perhaps entirely unfamiliar products, markets...

A: Every organization in the market has some similar and some specific goals to achieve over time. An o...

Q: A producer of home burglar alarm devices decides to start manufacturing portable video cameras for u...

A: In marketing, there are various strategies to understand the risks involved in the business and find...

Q: At Gerson Lehrman Group, you won’t find an employee working in a cubicle day after day.You also won’...

A: Open spaces and the environment are a way for organizations to bring creativity among employees whil...

Q: Having a good channel partner can be beneficial to marketers. Explain why marketing channel decision...

A: A proper marketing route selection is prudent for the success and profitability of the company.The m...

Q: What can social media do to help solve the content standards and to regulate themselves? (Please, he...

A: Social Media is a common platform where people connect with each other for networking and sharing or...

Q: Explain how you would determine customer satisfactionwith a bank, your university, a football game, ...

A: Customer Satisfaction is very important to measure as it improves the product or service. It can tel...

Q: Companies who take a mobile first approach to communication often develop websites that are designed...

A: The companies are focusing on providing the best user experience in order to establish a positive co...

Q: How can companies satisfy increasing customerexpectations?

A: Customer expectations are a combination of behaviors or actions that a customer anticipates while bu...

Q: Consumers are faced with purchase decisions nearly every day. But not all decisions are treated the ...

A: Consumers are faced with certain personal,psychological and physiological factors which constantly i...

Q: The FCC was founded back in the 1930s and is still a functioning body today. Start by telling me wha...

A: FCC also is known as the Federal Communications Commission of USA is responsible for delivering comm...

Q: What is consumer misbehavior? Describe the variousforms of consumer misbehavior.

A: Consumer misbehavior refer to the behavior of the consumer which violates or contradicts the general...

Q: Some new product launches fail and this leaves a negative impact on the profitability of the company...

A: “As you have asked for multiple questions, we will be solving the first question for you. If you wan...

Q: Why is Red Bull's targeted audience mainly male consumers?

A: Red Bull has been targeting the 18- to 34-year-old men segment based upon their interests, as they l...

Q: What are the essentials to marketing on social media platforms like Instagram.

A: Social media plays a leading role in the success of any company's online marketing strategy. Now, as...

Q: You work for a company that manufactures large appliances, like refrigerators andstoves. In an effor...

A: Incentive is a form a financial motivation tool offered to the sales people by the brands to push th...

Q: An advertising agency wishes to increase attention for a radio spot. Thebest format to use would beA...

A: An advertising agency wishes to increase attention for a radio spot. 

Q: Marketers often use customer rewards programs to encourage repeat purchasing or increased consumptio...

A: The study of consumer behavior is one of the most influential gadgets in branding, marketing, and ad...

Q: . In what ways can each of the business cycle stagesaffect consumers’ reactions to marketing strateg...

A: The Business goes with the trend of growth, maturity and ultimately to decline phase and in each of ...

Q: Who is most likely to be hired to label much of the structured data behind the scene that is being u...

A: AI(Artificial Intelligence) is used more often or not nowadays to validate and analyze various kinds...

Q: Outline the five major steps in the target marketselection process.

A: It is of utmost important for the firms to determine the audience for their product or service offer...

Q: How can a company’s marketing organization identify newly emerging competitors in time to plan and e...

A: The analysis of trend and demand study can help the company to spot the rivals and enable it to exec...

Q: Professional Dental Supply has been successfully selling dental instruments to dentists for the past...

A: The foremost step to enter into a new domain in marketing will require an entry strategy into the ta...

Q: What types of problems does a weak product cause in aproduct mix? Describe the most effective approa...

A: The wrong product selection in the marketing can lead to a decline in sales and loss in the short-ru...

Q: Sachin has joined ITC Hotels recently as the brand manager. The company is interested to determine t...

A: Market research is defined as the ability to analyze the potential of a new product using direct inq...

Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.