Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
Problem 2DYMP
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My business is mobile dog groomings. Please explain and use phase 1 and phase 2 and phase three | |
Corporate social responsibility (CSR) programs need to do more than just “doing good.” The most successful CSR initiatives tell a company’s story, implement stakeholder feedback, share with client’s ethical alignments and transparently illustrate where social dollars are being spent. Please consider the four-step process provided below
Students will develop a CSR for their company they have chosen at the beginning of the term. Questions to consider:
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