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- ome Question 8 - Marketing Resea X https://ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252Flms.mheducation.com%252Fmghmiddl... Content G Image result for cur... raw Fill X ting Research Assessment Content Booking.com McAfee Security a Amazon.com - Onli... Multiple Choice O O inferential statistics. descriptive statistics. informational statistics. X Statistics that allow marketing researchers to make generalizable conclusions about a population by studying a smaller group from that population is known as narrative statistics. proportional statistics. Module Preview X Appeal No. A Help G C Save & Exit3. “The growth in internet information resources for market sensing”What are the major advantage of the web in developing marketing information resources? What are the potential disadvantages? How do these two balance against each other? (Short answer)Market segmentationa.) Involves looking at the entire marketplace as oneb.) Involves dividing the marketplace into smaller interest groupsc.) Usually decreases total salesd.) Is no longer used by successful marketing strategies
- Q1. What can a mobile phone marketer do to take a more proactive approach to the changes in the marketing environment? Discuss specific forces, including macro-environmental and micro environmental forces? (250-300 words) Q2. How and why might the duration of the decision-making process and the extent of information search differ between the different types of consumer buying decision behavior? Relate to real-life examples from your experience. (150 words)One plus is a smart phone company that is currently developing a phone for lower segment of the market. It needs to know habits and trends of consumers. It believes it can use secondary data to learn all it needs to know before it tries to sell the ideas currently in development. Question: Discuss different types/sources of secondary-data, that can be used by One plus?Which of the following statements about marketing metrics is NOT correct? A) If the variance of consumer expenditures is relatively high, then share of wallet is better to measure loyalty than share of category requirement. B)Market share provides information about how sales are distributed among customers. C) Calculating market share and sales growth usually does not require individual customer data. D)Market share is calculated across buyers and non-buyers, whereas share of wallet is calculated only among actual buyers.
- A Moving to another question will save this response. Quèstion 1 Marketing Mix consists of the 4 P's. One of those P's is Place. In making products and services available to consumers, members of the marketing channel perform many key functions. List the eight key functions performed by marketing channel members. For the toolbar, press ALT+F10 (PC) or ALT+FN+F1O (Mac). 三v A v 10pt 0円 IUS Paragraph Arial Ω 困由田田 ABC x² X, +, | 三三 田 O WORDS POWER P hp 回田14.Which of the following factors is at the core of the marketing concept?Single choice. a.Aggressive selling b.Mass marketing c. Customer satisfaction d. Low pricesSelect the correct answer. Which concurrent testing method helps calculate the visibility of an outdoor advertisement? O A. interview test B. passers-by count test OC telephonic survey O D. speech test O E. interactive test Reset Next
- 7. Successful marketing O focuses solely on selling more products. O continues long after the product is purchased. O includes preproduction through selling the product. O ends once the product is sold to consumers.Carrefour managers want to understand consumers' behavior with regard to browsing through shelves in the chewing gum category. They would like to know how many seconds each customer spends looking at the chewing gum shelves, which brands they look at and in what order they look at these brands. Which of the following research methods would be the most suitable to use here? O a. focus groups O b. observation OC. experimental research OD. projective techniquesQ1. Briefly explain what do you understand by consumer behavior? Why is it important for marketer to study the behavior? How this helps in understanding the purchase behavior? Give examples (Word limit 250) Q2. What is active perception and how it is created. How it helps marketer in designing the advertisement. Explain your answer by giving examples (Word limit 250)