Millennials use brick and mortar stores as product playgrounds retailers tend to think of stores only as places to buy but for millinesls they're really places to try among millennials 48% reported shopping in store at least once a week more than any other generation is this situation a functional theory a conflict theory
Millennials use brick and mortar stores as product playgrounds retailers tend to think of stores only as places to buy but for millinesls they're really places to try among millennials 48% reported shopping in store at least once a week more than any other generation is this situation a functional theory a conflict theory
Chapter3: The Marketing Environment
Section: Chapter Questions
Problem 5DYMP
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Millennials use brick and mortar stores as product playgrounds
retailers tend to think of stores only as places to buy but for millinesls they're really places to try
among millennials 48% reported shopping in store at least once a week more than any other generation
is this situation
a functional theory
a conflict theory
interaction
functional and interaction
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